Introducing the NEW Conscious Core
I’m so thrilled to share the NEW Conscious Core!
I’ve been working behind the scenes for months with Joanna Holden of Modular Ink to bring this new vision to life.
New name! New logos! New colors! New website! And today it is all live!
Read to the end for a special celebration offer!
SO, here’s all the deets of this amazing rebrand and what it means for you!
New Name: From Conscious Core Pilates to Conscious Core
When I named my business it was always with the thought that core strength was more than just strong abs.Pilates is all about moving from your center, your core, so that was one of the primary meanings of my name Conscious Core Pilates. But as my passion, education, and offerings are expanding I decided it was time to reimagine my brand to capture all of the things I offer, plan to offer and how I view true core strength.
I still teach Pilates, have the brick and mortar Pilates studio in Livermore, CA, teach Pilates events, and use a Pilates-based approach to movement and strengthening. But the methodology of Conscious Core is about living consciously and with intention aligned to your core values, core purpose and core nourishment along with having a strong and functional physical core! The purpose of this rebrand is to capture this!
New logos: From symbolizing the physical core to shining from the core
The new logo and submarks represent the power, energy and vibrancy you gain when you live and move with intention from the core.
Vibrant means full of life, joy, energy, radiance. I wanted this rebrand to convey the bright light inside of us that is unleashed when we are equally caring for ourselves physically, emotionally, mentally and spiritually – so we can do motherhood with spark and zest!
From a personal perspective, I love the sun and have been told by multiple clients that I “feel like sunshine” to them. I wanted that to be a big part of my new brand and Joanna captured it all so perfectly!
New colors: From serene to bold
The new colors aim to convey the energy, warmth and passion I have for helping moms live strong vibrant lives. They are bold and bright and energetic, the way I want you to feel after working with me and finding that strength inside of you. And when I asked my online community if I was a color what color would I be, the overwhelming response was yellow.
Sun: happiness, joy, warmth, positivity
Azure: trust, reliability
Mint: growth, health, wellness
Coral: nurturing and warm energy, passion, action with women
Emerald: Healing, strength
Ice: calm, focus
New website and web address: All the things in one place
You know you’ve arrived when you have a beautiful and professional looking website. I feel all grown up now. The new website provides a single location to learn about the Pilates studio, my other programs, events and my favorite products and services. Just like the new name, the website is all encompassing of what my business offers you to become stronger and more confident no matter where you are located.
Also I have a new web address!!! Now www.consciouscore.co. Don’t worry the old address will redirect to the new one.
How the new branding benefits you!
Well, hopefully it just makes you a little more happy, positive, hopeful and brings a smile to your face just by looking at it.
More all-encompassing, integrative and holistic wellness offerings
Easier to find and access all my programs and resources
New blog where I will share more tips on exercise, nutrition, wellness and motherhood
What’s next?
Weekly newsletter
New offerings
New partnerships
New events
Merchandise
And, shhh it’s still a secret but I’ll let you in on it. I’m joining the Well2You Podcast as the new co-host! More on that soon J
NOW LET’S CELEBRATE!
This has been a true labor of love, passion, and vision. This process has had me revisit my “why” several times. And my “WHY” is YOU!! So I want to celebrate by offering you something to help you get that strong, healthy body that helps you do motherhood with ease. I am offering 30% OFF my Postnatal Core Kickstart Mini program starting today through this Sunday at midnight! This is HUGE!
In this program you get 8 weeks of education modules, on-demand workouts, and resources to help you rebuild your core strength from the inside out, fix your posture, help with leaks, aches and the belly bulge. At the end of 8 weeks, program participants have said they feel “stronger”, “more aware”, “taller”, and “could finally feel their core again!”
And you will have access to the program for 6 months so you will be able to revisit it as much as you’d like!
Get the program here and use the code CONSCIOUSCORE30 for 30% off.
Seriously don’t wait! That’s $200 for over $1000 worth of goodness.
I am so excited to share this milestone with you and continue to help you be the strong, vibrant and healthy mom I know you can be!
More details about the rebrand
I partnered with Joanna Holden, Modular Ink for brand strategy, brand identity, messaging, and web design.
We started with defining my brand keyword and archetype.
Keywords: Joyous, Cheerful, Inspired, Empowering, Fun, Friendly , Natural, Bright, Casual, Change maker, Authentic, Visionary
Archetype: The Magician:
Promote themselves as the gate to transformative experience
Serve as a catalyst for change
Thrive off innovation and through their inventiveness they see possibility
Visionaries
Provide protection, guidance, and support
Very charismatic and well-received by everyone around them
Naturally curious and know how to harness technology to their advantage.
From this she developed many options of mood boards, color palettes, logos and we went round and round until it was JUST PERFECT!
All photography by Monica Linda of Girl Squad Inc and Maggie Zuklovich in partnerhsip with MoveForward Community. Supported in this huge business transformation by my business coaches Lesley Logan and Seran Glanfield.
Can’t wait for more amazingness to come!
XO-C
